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Sincerity Is the New Punchline: How Irony Ate Itself and Left Comedy Starving

Sincerity Is the New Punchline: How Irony Ate Itself and Left Comedy Starving

Something weird happened to humor on the internet — it folded in on itself so many times that nobody can tell what's actually funny anymore. We've entered an era where the most subversive thing you can do is laugh genuinely, without a layer of protective irony wrapped around it like bubble wrap. Here's how we got here, and why it might be killing comedy slowly from the inside.

The Ritual Is the Product: How Luxury Unboxing Became Its Own Religion

The Ritual Is the Product: How Luxury Unboxing Became Its Own Religion

Somewhere between the tissue paper and the satin ribbon, the actual object stopped mattering. Millennials aren't just buying things anymore — they're buying the ceremony of buying things, and the internet turned that into a $300 ticket to feel something real. We went deep on why the unboxing is now the whole point.